Campaigns

Campaigns (also called trials) are how founders bootstrap early usage of a project on Arc — the growth surface of ArcLens.

How they work

• A founder creates a campaign with a goal, a reward, and a number of slots.
• Users complete the required on-chain action to participate and earn the reward.
• Rewards settle in USDC on Arc.
• Campaigns end automatically when their slots fill, so they’re self-limiting.

Why they matter

A new project’s biggest problem is the cold start: no users means no activity, no activity means no trust. Campaigns give founders a way to put real usage on the board — which in turn feeds the trust layer (the Established modifier reflects sustained, real activity) and makes a project a stronger candidate for Lens AI payouts.

Running one

Create and manage campaigns from your project dashboard. You control the reward, the slots, and the action users must take.